It’s a quote someone might find on a poster in the conference room of a small-to-medium size business: “You Can’t Be Everything to Everyone.” It’s a bit of, eh, wisdom variously attributed to Abraham Lincoln (at least by my mother), Bill Cosby and a host of others.
The gist of it is the notion that in order to excel, one must make choices. Roma Urban Market (555 West Beech St.) aims to prove the aphorism wrong. It’s one part deli, another part pizza joint. It’s also a dessert destination, popsicle stand, Italian coffee bar and high-end Italian market, as well as a daily grocery and prepared foods destination. Yes, Roman Market is all of these things. Wine, beer and spirits? Roma’s got those too.
Read more at http://sdcitybeat.com/food-drink/the-world-fare/roma-urban-market-gets-close-to-being-something-to-everyone/